Practical thinking on referral networks, centers of influence, and business development for founder-led firms.
Why referral relationships in this industry take a year or more to convert, and how to keep one warm until the RFP finally arrives.
Read the Article →A practical breakdown of how CPA and accounting firms build a referral engine that keeps working even when the founding partner is busy, traveling, or focused elsewhere.
Read the Article →Why CPAs, estate attorneys, and divorce attorneys often compound better than advisor-to-advisor referrals, and how to build those relationships so they produce consistently.
Read the Article →